Consumer goods stores are being impacted by the third wave of Covid-19.

The third wave of Covid-19 has struck offline shops of consumer durables, packaged products, and two-wheelers hard, while e-commerce giants are laughing all the way to the bank.

Consumers are cutting down on discretionary purchases due to uncertainties and a prolonged inflationary trend, but they are stocking up on non-discretionary products like food, pharmaceuticals, and Covid self-test kits. The industry suffered a volume reduction of 20-25 percent in the third quarter of the current financial year, which encompassed the festival season, as well as a value degradation of...