Blog About Fashion
WHAT IS FASHION BLOGGING AND HOW DOES IT WORK?
A fashion blog can cover a wide range of topics, including specific garments and accessories, beauty suggestions, trends in various apparel marketplaces (haute couture, prêt-à-porter, etc.), celebrity fashion choices, and street fashion trends. They cover the whole fashion industry, from the biggest fashion firms to the tiniest individual designers.
Many fashion blogs, like the content of fashion magazines, might also be classified as shopping blogs. To market their items, some fashion merchants have launched blogs.
Some blogs are more focused on fashion advice, including how-to pieces for the general public. Articles include topics such as clothing fit, colour matching and complimenting, and other aspects of clothing wear and maintenance, as well as prescriptive guidance on conforming to fundamental standards.
Fashion industry repercussions
Fashion is a multibillion-dollar industry that has a significant impact on how ordinary people dress and present themselves, and it heavily relies on media and advertising to communicate the producer's preferences and goals, as well as influence public perception through various types of promotion; at the same time, fashion can be influenced by social change and counter-trends beyond the control of the producer, retailer, or advertiser. Fashion blogs and other "new media" beyond the control of the established establishment constitute a disruptive innovation to the social dynamics of mass media and fashion consumption in a modern consumer culture because fashion is influenced by trends both within and outside the fashion business. Long-term, the blogosphere is anticipated to have a significant impact on the sector.
As the number of fashion-related blogs grows, more consumers can create and modify the media they consume, and traditional producers and advertisers adapt their practices to avoid dilution of their influence, the blogosphere is likely to have a significant long-term impact on the industry.
From a business viewpoint,
Top-tier fashion designers Lazaro Hernandez and Jack McCollough (owners and designers of Proenza Schouler) took time out of their "hectic schedules" at New York City Fashion Week in 2011 to assist promote the work of fashion bloggers. Imran Amed, the creator, and editor of The Business of Fashion website interviewed the two. The two fashion designers were asked a variety of questions by a panel of fashion bloggers during the 5:15 minute interview, including their perspectives on the effects of fashion blog writing, how it influences the fashion industry as a whole, and how fashion blog posts affect their designing and selling processes.
"Blogs publishing stuff about us, going viral, spreading over the internet... it has an enormous influence on the industry," McCollough said when questioned about the overall effect of fashion blogs. They also mentioned that in the past, they would have to wait three to four days for a response on their line, but that today the response is nearly instantaneous. When asked how blogs influence their designs, they said that while they read a lot of blogs daily, they try to take any critique (good or bad) with a grain of salt, adding, "We try not to stress over it."
Jennine Jacob, the founder of Independent Fashion Blogger (IFB), expressed her delight at receiving confirmation from high-end fashion designers (such as Proenza Schouler) that fashion blogging has a huge influence on the industry. There will always be designers and editors who will never truly get the massive influence fashion blogging and social media have on the business, according to Imran Amed, but there are countless designers, editors, branders, and journalists who do understand and are "coming on board." He also claims that because this is a relatively new phenomenon, it will take some time for the fashion industry to fully profit.
Jennine Jacob, the founder of Independent Fashion Blogger (IFB), expressed her delight at receiving confirmation from high-end fashion designers (such as Proenza Schouler) that fashion blogging has a huge influence on the industry. There will always be designers and editors who will never truly get the massive influence fashion blogging and social media have on the business, according to Imran Amed, but there are countless designers, editors, branders, and journalists who do understand and are "coming on board." He also claims that because this is a relatively new phenomenon, it will take some time for the fashion industry to fully profit. However, she now has to keep an eye on the millions of fashion bloggers all over the world. Cutrone goes on to say that once these bloggers publish anything on the internet, it never goes away, and it is now the first thing that designers see.
In the eyes of the reader
The blogosphere has opened several opportunities for the fashion business, one of which is allowing regular people to participate in the 'elite' fashion world and debate their likes and dislikes about how fashion is depicted in the media. Fashion blogs, according to Robin Givhan, a Pulitzer Prize-winning fashion journalist and former blogger, "democratized" the fashion business in 2008. 'The rise of the fashion blogger has evolved [fashion] from an aristocratic business dominated by omnipotent designers into a democratic one in which everyone has access to stylistic clothes...the average people, too often estranged from fashion, is not taking ownership of it,' according to Givhan in Harpers Bazaar. Constance said something along those lines. Constance White, the style director for eBay and a former fashion writer, made a similar view, claiming that the effect of the fashion blogosphere has allowed individuals of all colors, genders, and socioeconomic positions to take control of the fashion industry.
Fashion blogs, unlike fashion-focused periodicals and television shows, maybe updated more regularly, keeping up with new and emerging fashion trends.
From the perspective of marketing,
Many of these fashion blogs also act as advertising platforms for both designers and retailers. This advertising has had a significant impact on fashion designers of all levels, helping to establish minor up-and-coming designers as well as revitalizing high-end designers. Many prominent fashion bloggers are alleged to have gotten free samples of designer clothing that they have featured in their blogs, and other top fashion bloggers have reportedly been compensated for wearing and publicizing a brand-name product on their Instagram account.
Over 53% of the New York City Fashion Week converge came from internet media and fashion blogs, according to a survey done by the Biz360 Community. While most of what was stated on these blogs originated from popular fashion reference magazines and newspaper stories such as Coutorture and New York Magazine, these fashion bloggers gave the fashion week a bigger watching and reading audience.
American Express has gotten more active in New York City Fashion Week in recent years, and in 2010, the company-sponsored Evolving Influence, the city's first international bloggers' conference. Several surveys and research on the utility and techniques employed in fashion blogs were conducted during the conference. Bloggers are more comfortable reporting in real-time and combining social technologies into their thoughts of runway trends and designers, according to the findings of the study. Following Fashion Week, it was discovered that American Express, the Evolving Influence primary sponsor, was cited in 6.37 percent of all publications about or linked to Fashion Week. Because these blogs were not compensated to feature American Express, they operated as free marketing for the company. Because these blogs were not compensated to mention American Express, they operated as a free form of advertising for the company.
The Number Of Fashion Blogs Available
There is a lot of dispute on the number of fashion blogs that exist. Corcoran remarked in a February 2006 Women's Wear Daily article:
According to Technorati Inc., there are around 2 million fashion and shopping-related blogs, which accounts for slightly less than 10% of the 27 million blogs the business tracks. (This figure covers blogs written in Roman alphabet languages and includes any fashion-related content, such as Pink Is the New Blog, which concentrates on celebrities.)
A significant proportion of personal blogs that include fashion are likely to increase this statistic. Using the standards outlined above, these are not considered fashion blogs.
All other estimations of fashion blog popularity are far lower. La Ferla reported in September 2005 that "The number of [fashion bloggers] could be counted in the hundreds just a year ago. There are hundreds of them now ". In November 2006, Lara Zamiatin claimed that there are currently "several hundred fashion blogs."
Fashion blogs come in all shapes and sizes.
Based on the writer's experience
Insiders, outsiders, and wannabe insiders all contribute to fashion blogs.
People who work (or have formerly worked) in the fashion business or for conventional fashion media are considered insiders. In addition, certain fashion insiders contribute as guest bloggers on larger websites on occasion. Nanette Lepore, a fashion designer, has contributed to Glam.com, for example.
Outsiders are persons who know a lot about fashion (or at least have strong ideas about it), generally as a result of being ardent fashion consumers.
Aspiring insiders are persons who desire to work in the fashion business or the media and feel that their blog will give a 'back door' into a mainstream fashion writing position.
By way of ownership
Fashion blogs can be operated by individuals or businesses.
The categories of people that maintain fashion blogs are described above.
Large mainstream media institutions and fashion merchants are among the corporations that currently have fashion blogs. Condé Nast Publications is a well-known media company that publishes fashion blogs. Bluefly, Queen of Suburbia, and Splendora are among the fashion stores with blogs.
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